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Acura

Acura

Luxury vehicle division of japanese automaker honda motor company.

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Contents

nsx.acura.com
acura.com
Is a
Product
Product
Company
Company
Organization
Organization

Company attributes

Industry
Automotive industry
Automotive industry
Electric vehicle
Electric vehicle
Electric car manufacturing
Electric car manufacturing
Electric vehicle manufacturing
Electric vehicle manufacturing
Manufacturing
Manufacturing
Sustainable transport
Sustainable transport
Location
Torrance, California
Torrance, California
United States
United States
Tokyo
Tokyo
Minato, Tokyo
Minato, Tokyo
B2X
B2C
B2C
CEO
Jon Ikeda
Jon Ikeda
Founder
Soichiro Honda
Soichiro Honda
0
Parent Organization
Rolls-Royce
Rolls-Royce
American Honda Motor Company
American Honda Motor Company
Honda
Honda
0
Legal classification
‌
Division (business)
Date Incorporated
March 27, 1986
Number of Employees (Ranges)
1,001 – 5,0000
Founded Date
1986
0
Competitors
BMW i8
BMW i8
Volvo Car Group
Volvo Car Group
Volkswagen Aktiengesellschaft
Volkswagen Aktiengesellschaft
Panoz
Panoz
Hyundai Motor Company
Hyundai Motor Company
Oldsmobile
Oldsmobile
‌
Foton
JAC
JAC
...
NAICS Code
336,111
Country
United States
United States
Japan
Japan
Headquarters
Tokyo
Tokyo

Product attributes

Product Parent Company

Other attributes

Blog
acura.com/news-and-press
acuraconnected.com
Community Forum
acuraworld.com/forums/
acurazine.com/forums/
Company Operating Status
Active
Contact Page URL
acura.com/contact-us
Owner
Honda
Honda
Rolls-Royce
Rolls-Royce
Wikidata ID
Q53097

Acura is the luxury and performance division of Japanese automaker Honda. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It was introduced to Hong Kong in 1991 (lasting until 2009), Mexico in 2004, China in 2006, Russia in 2014 (no longer available in Russia), Kuwait in 2015, and was also sold in Ukraine (until 2018). Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons, and later withheld as a result of the financial crisis of 2007–2008.

Acura is the first Japanese automotive luxury brand. The creation of Acura coincided with the introduction of a JDM Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. In its first few years of existence, Acura was among the best-selling luxury marques in the US, outselling established brands such as BMW and Mercedes-Benz. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.

In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti, respectively. The 1990 launch of the NSX, a mid-engine exotic sports car, offered a reliable and practical alternative to exotic European sports cars, and introduced Honda's VTEC variable valve timing system to the North American market. The 1993 Legend coupé featured Acura's first use of a six-speed manual transmission mated to a Type II engine. In the late 1990s, Acura produced a Type R version of its compact Integra, which featured a reduced curb weight, a stiffer and lower suspension, and a high-output VTEC engine.

In the early 2000s, Acura introduced new models, including the company's first all-original SUV, the MDX, and two models which replaced the Integra coupé and sedan, the RSX and TSX, respectively. Type-S versions of the RSX, CL, and TL were added to the brand's lineup during that decade. Acura's 2005 RL flagship introduced SH-AWD, a torque-vectoring all-wheel drive system. The 2007 RDX, a crossover SUV, featured the first North American use of a turbocharged Honda engine. A second generation NSX was launched in 2016 and features a twin-turbocharged mid-engine, a nine-speed dual-clutch transmission, and Sport Hybrid SH-AWD.

Etymology and logo

The Acura name is derived from the Latin “acu,” meaning mechanically precise or done with precision. The logo is derived from the caliper, a precise design tool representing the meticulous attention to detail that goes into every car.

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