Designworks

Designworks is a global creative consultancy owned by BMW and based in Newbury Park, California, United States. Designworks has two further studios, in Munich, Germany and Shanghai, China. Established independently in 1972 by Charles Pelly, it became a wholly owned BMW Group subsidiary in 1995, and was instrumental in the design of the BMW XL Sports Activity Vehicle and the BMW 5 Series. Other development projects at Designworks have included the BMW electric car, BMW 8 Series (E31) seat, BMW 3 Series (E46), BMW Z8, BMW 7 Series interior, and BMW 100- and 1200 Touring motorcycles, among many others.